HEMPIRE IS EASTWARD-BOUND WITH ONTARIO AS ITS NEWEST MARKET

Montreal, Quebec
Effective: November 2009
For Immediate Release and Distribution

HEMPIRE® IS EASTWARD-BOUND, WITH ONTARIO AS ITS NEWEST MARKET! Hempire® is delighted to announce the grand opening of its newest boutique at 54 Carden Street in Guelph (Ontario), making Hempire®s reach into Eastern Canada official! Remarked Hempire®s CEO, Marsha Churchill, "we are most proud to welcome our new Guelph (Ontario) franchisee into the Hempire® family fold!"
This latest store opening brings the Hempire® network to six (6) ECOboutiques, five (5) of which are franchised, with one (1) being a corporate store headquartered in Fernie, B.C. The Guelph (Ontario) boutique will be the first in the Hempire® chain to adopt their new colour palette of earth brown, sky blue and the striking orange of Canada's monarch butterfly.

To mark the special occasion of the opening of Ontario as Hempire®s newest market, our Guelph (Ontario) franchisee will be offering 15% off all store merchandise during its grand opening period, added Churchill. The expansion of Hempire® across Canada, and even beyond, makes perfect sense as this is an authentically green retail concept that is capable of succeeding in any market. Responding to the growing green trend in retail, the mission of Hempire® is the spoiling of their customers, not the Earth. This is accomplished through the sale of diverse, price-friendly, hemp-based and other earth-conscious products that include emollient bath, beauty products, fashion and accessories, and uncommon gift items. Hempire® makes shopping green a "no-brainer!"

But Hempire®s "red carpet treatment" does not stop with its customers. New franchisees will benefit from many valuable incentives and rewards when they join the Hempire® family of franchised ECOboutiques. Visit www.hempirecanada.com to discover how Hempire® thinks green, not small! Hempire® is dedicated to spoiling its customers, not their pocketbooks or the earth through its franchised network of ECOboutiques and outstanding affordable green products. Visit our new website www.hempirecanada.com to learn more about Hempire® or to apply online for a franchise.